How to Buy an Ideal Solar Power System for Your Home

Concerned about the sudden increase in their electricity bills? You want to get rid of this problem? Why not switch to solar energy and live a tension free life thereafter!

As electricity prices are increasing day by day, people began to feel the pain of this abrupt question mounting. Many owners of the world are moving towards a better option and expense, ie, “solar energy”. Installation is no doubt that this type of power system in your home is the best way to use the sun’s energy and cut all electricity bills, but there is a big question that arises here, namely, “Is it a good investment or not? This is one of the most popular these days and millions of people believe that the issues are worth investing in. Many people think that the transition to this form of energy can save nature and pockets.

Adaptation of the solar panels is the best way to back up all your utility bills

Solar energy is free, clean, cheap, efficient, autonomous, sustainable, environmentally friendly, easy to install and requires little maintenance compared to electricity. It offers a solution to the energy produced by coal, which significantly reduces the emission of greenhouse gases. When it comes to buying these systems, there are many options available these days, but not all power systems are of the same quality, so it is important to choose the right one for your home.

Written below are some useful tips that you should keep in mind to buy a solar panel for your home perfect.

• Ask for help – it is important that you get the help of friends, relatives, family members and ask for feedback. This will help you know more about the product, its advantages and disadvantages.

• Look around and choose the right – You have to look around and visit companies that offer different solar equipment. By doing this, it allows you to compare prices and choose the one that suits your budget without compromising quality.

• Guarantee Search – Once a panel ideal energy for your home, make sure it meets all the essential requirements and check if the company offers a sufficient guarantee of their product is selected! In addition, you must take into account the duration of the warranty and the company provides adequate support in case of problems with the team in the future.

Advantages of solar energy for businesses

You will receive many benefits of installing these panels, such as:

• Reduce operating costs

• Return on investment

• Increased reliability

• Easy maintenance

• environmentally friendly approach

• Elimination of electric bills

• Promote your business in a better way

• Increase the effectiveness of your departure

Therefore, in order to take care of the installation process, it’s best to hire an expert and stay tension free.

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What Is a Photovoltaic System?



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This is a common question from the uninitiated. A photovoltaic (or PV System) is an installation of solar panels that can be used to provide electricity and if you generate more energy than it needs, can be fed back to the network.

Domestic photovoltaic systems have two main options installations. Existing properties tend to opt for a mounting system “roof”, where the panels are sitting slightly above the roof surface. This causes the least disruption of the structure and the tiling of existing coverage. The alternative is a system of “roof” where the panels replace the shingles. This is most suitable for a new house a home that is to have the roof replaced.

Photovoltaic panels produce energy even on cloudy days because they use not only direct sunlight but also diffuse solar radiation. The question is how energy is achieved at night? Well a residential installation usually connected to the national grid so you can buy energy to the national grid at night.

PV systems are also available for commercial and industrial purposes. Freeholders, in particular, can use the system effectively to generate revenue. They can use a large plant on earth to produce energy for sale to the network. They also work well in farm buildings for energy, where it is difficult to connect to the national grid.

Most roofs are strong and large enough for a residential installation. The panels are reasonably robust as they have to withstand the weather frequently. Interestingly, the approach of the Council to see whether the planned system will require a building permit. When choosing a company to install your PV system, ensure that you are looking for a (Microgeneration Certification System) certified company MCS.

There are, of course, other forms of alternative energy such as wind power, hydropower and geothermal, but these are much less suitable for a residential installation!

How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld

AHandley---interview-header-

My pal Ann Handley has made it her life’s work to, in her words, “wage war on mediocrity in content.” Her best-selling book, Everybody Writes, is a practical guide to writing the kind of content that truly engages an audience.

As the Chief Content Officer of MarketingProfs (the world’s first Chief Content Officer, in fact), Ann advocates quality over quantity in all of her content ventures. She also spreads the gospel of good content at speaking engagements around the world, including the upcoming Content Marketing World conference September 8-11 in Cleveland.

To get a sneak preview of Ann’s Content Marketing World presentation, Good Content Vs. Good Enough Content: A Fight For Sore Eyes, I did my best to catch up with her during some pretty crazy travels. Along the way, she shared her journey on learning to write compelling content, the role of technology in content marketing, and the death of the marketing funnel.

My mission is always to make the complicated way simpler.

As the CCO of MarketingProfs, best-selling author, keynote speaker, lover of Cavalier King Charles Spaniels and the most influential woman in Social Media (according to Forbes), when you look back on your journey throughout your career what are three things you never lost focus on that helped you get to where you are today?

  1. When I was in journalism school, my professor Charlie Ball used to tell me, “Remember: No one has to read this.” That perspective changed my writing from self-indulgent (all about me) to reader-centric (all about the audience). It’s been invaluable as a content-centric marketer and blogger and (frankly) as a person.

(Side note to parents — of either a human, dog, cat, ferret, lizard, llama, or otherwise: Parenting reaffirms this idea. Because nothing is about you. Ever again. And I say that in the best possible way.)

  1. Charlie also told me: “No one will complain that you made things too simple to understand.” Life is complicated. Business is messy. “Solutions” are multi-faceted. If I’m being honest, most things in life confuse me. My mission is always to make the complicated way simpler.
  1. Finally: Deliver. Seth Godin calls this: Ship.

When I was in high school, the Pope visited Boston. I went to Catholic high school, where I was the editor of the school paper. I told the school I’d cover it for us. (The nuns were thrilled!)

But then I changed my mind, and I blew off the Pope’s visit to go hang out with my local public school friends. And when I got home that day, my Mom was unusually annoyed at me. I didn’t understand why — who cares? The Pope’s visit was all over the news anyway.

And my mom said, lips pursed and on the verge of losing it, “Because you had a responsibility to your position, and you ignored it for your own pleasure.”

At the time, I thought she was being ridiculously prissy. (I still feel bad to this day about my eye roll in response.)

But now, I get it. I said I’d do something, and then I didn’t. That’s not cool.

How I internalize that now: If you say you’ll do something, do it. Your word is more important than you might imagine it is.

You can’t code creativity. And you can’t program publishing. And quality definitely trumps quantity.

Your session at Content Marketing World will focus on helping marketers nail the basics of creating good content. What do you anticipate are the primary challenges for marketers today in creating quality content versus a quantity of content?

I’ve been thinking lately about technology. Because increasingly it’s heralded as the savior (or legitimizer?) of marketing.

Robots can write your posts. Tools can optimize them. Solutions can amplify them.

Awesome. I heart technology. I built my career on it, too.

But guess what? Technology is only as good as our story.

You can’t code creativity. And you can’t program publishing. And quality definitely trumps quantity. Always has. Always will.

Your story is the thing that sets your apart. So the question is: What’s your story? And how do you tell it?

There’s a growing rumbling in the marketing industry about the death of the funnel. Yea or nay?

The funnel was never a funnel. It’s always been an ecosystem, because the people who buy (the people at the end of the “funnel”) have always had the capacity to influence the decision of others. Social tools and technology make that information way more accessible, is all.

Which makes your sales and marketing efforts like the song that never ends. It just goes on and on, my friend, to quote Lamb Chop. (Is this the first time Shari Lewis has been quoted in a marketing context?)

What are your favorite examples of B2B or B2C brands that are creating great content for marketing?

B2B

B2C

Nonprofit

Government

  • This was a failed attempt, because the candidate didn’t get elected. But I believe it was groundbreaking storytelling in political marketing – The Best Political Ad Ever

What’s ordinary to you isn’t often ordinary to others.

Incorporating storytelling into content marketing has always been a big focus of yours. What advice would you give to marketers to help uncover these stories, even if they think they might not have any worth sharing?

Every company has a story to tell, if you look at the world from your customer’s point of view. The designer Michael Wolff says, “What already exists is an inspiration.”

Train yourself to look at things differently. What’s ordinary to you isn’t often ordinary to others.

What is the best piece of marketing advice that you’ve ever received personally?

“The best marketing doesn’t feel like marketing.” — Tom Fishburne (Marketoonist.com)

He didn’t say it to me personally — although he’s a friend, so he probably would if I asked him to. Regardless, I’ve internalized it as if he did. I’m not exaggerating when I say that I think of it every day.

Content Marketing World attendees, you are my people.

What do you like best about attending and speaking at Content Marketing World?

Content Marketing World attendees, you are my people. It’s not quite like being with family — but there’s a similar feel of a kind of posse.

“Community” is one of those words that’s overplayed in marketing. But CMW (and a few other select marketing events throughout the year) embody it for me.

Thanks, Ann!

Ready to Create Oscar-Caliber Content Marketing?

Reserve your space at Content Marketing World 2015 for inspiring and informative presentations from 200 superstars of marketing.

For a sneak preview of Ann and 13 other marketing matinee idols’ presentations, grab your popcorn and settle in with our new eBook, Making Content Marketing the Star of Your Marketing.

Stay Tuned For the Thrilling, Final Chapter in Our Triple Content Marketing Feature!

CMWorld 2015 eBooks

On June 22, we will premiere the final chapter in our content marketing triple feature: Measuring Your Content Marketing Box Office Success. Featuring content marketing stars such as Joe Pulizzi, Andrew Davis, Michael Brenner and many more, you’ll be able to connect the content marketing performance dots with the strategy and tactics shared in the first two eBooks.


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How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld | http://www.toprankblog.com

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Solar Panel For Home



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Learning that the solar panel for home, a person can use in a DIY situation, pay attention to the parts of the solar cell is essential.

A photovoltaic cell, also called a solar cell, is the main component that generates electricity in a solar panel. Photovoltaics is a term that refers to the production of electricity at the junction of two semiconductor silicon is exposed to light (not necessarily sunlight) and comes from the word “photo” means light and electricity, meaning “voltaic “. When grouped together, they form a module which can then be inserted into a frame to a solar panel. Solar cells are found in some computers, satellites, and even in the Mars rovers are also called solar cells or panels. Any light that hits a solar cell can cause a reaction in the creation of electricity. The light source would be the most effective sun.

Parts of a solar cell are:

1. P-type Semiconductor

– This is a very thin layer comparable to the thickness of a paper or a card that is designed to have a false and move the positive particles called “holes”. Imagine this layer positive particles that want to bond with people who are negative and keep moving until they find an inverse correspondence takes.

2. n-type semiconductor

– This is essentially the same as the p-type layer, except that carries “electrons” free movement. Imagine a being that carries negative particles that are also always looking for positive partner face. This is also the part of the cell where the light passes through.

3. PN junction

– This is the part of the solar cell that is created when the P-type semiconductor and N-type are connected. This is where the electric field is created and separated “holes” (positive) “e” (negative). This splitter or union is then affected when hit by light causing the particles to move passion on either side of the partition.

4. Positive Lead

– This is the layer at the bottom of the P-type semiconductor and functions as a way for the particles to pass from P to N, or vice versa. This is where the positive cable is connected.

5. negative lead

– This also serves as a route for the same particles as the positive conductor layer. This part of the solar cell is generally represented by the bands above the N-type semiconductor, in which the light is emitted. This is where you connect the negative cable.

6. antireflective coating

– Silicon may reflect an estimated 35% of sunlight and hence a layer that can prevent this must be put in place. This is the task of the anti-reflection layer where sunlight is issued, effectively providing a better basis for semiconductors.

How do they work these parts is very simple (but can be complicated in detail); P type containing the positive particles while maintaining the N-type negative effects; They are then moved when the light hits the PN junction; the movement is then extended to channels that are the positive and negative conductors that create the electrical current when intercepted can be used to power electrical devices.

The solar cell can be combined to make a chain which can also be combined with similar channels creating a module that, when mounted in a frame, makes a solar panel, which, in turn, can be connected to other solar panels creating a solar panel. Provided the cells are combined, the output power increases, thus providing a plurality of devices, or even an entire city. You are now on track to build the right solar panel for the house.

Online Marketing News: Less Filling Facebook, Organic Is Live & Well, Mobile Makes Modest Move

Evolution Of Twitter

The Evolution of Twitter – Twitter which was launched way back in 2006 has definitely gone a long way eversince it was created. To date, there are more than 288 million users who are active in sharing and sending tweets in a day. In using Twitter, you can now share and read tweets anytime and anywhere. Check out the full history of Twitter in this infographic. Tech & Science

STUDY: Facebook Pages’ Organic Reach Is Not Quite Dead – The conventional wisdom about Facebook pages is that organic reach is virtually nonexistent and posts with photos perform the best, but a study by social analytics and reporting firm Locowise poked holes in those theories. SocialTimes

Study: Searchers Use Question Formats 27% Of The Time – A new study analyzes how searchers type in queries by looking at the query format and query length. Search Engine Land

Marketing Departments to Move Majority of Apps to Cloud in 2 Years – Forty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Almost half of marketing departments will have two-thirds of their applications on a cloud platform in two years, a report from 451 Research has revealed. ClickZ

Facebook Partners With Shopify to Launch Its Own ‘Buy’ Button – It was announced today that Shopify and Facebook are teaming up to launch a ‘Buy’ button that will enable people to buy items found in the news feed without having to leave the world’s top social network. Search Engine Journal

Facebook Announces Facebook Lite – This week, Facebook introduced Facebook Lite, a new version of Facebook for Android that uses less data and works well across all network conditions. Facebook

Content Marketing Now Comprises 40% of LinkedIn’s Ad Revenue – LinkedIn generated revenue of $119 million selling ads during the first three months of 2015, a 38% increase over the year-earlier period, the company said Thursday. But the outlook for the second quarter and full year was weaker than expected, and headwinds for display ad sales meant a lot rides on the continued expansion of LinkedIn’s sponsored posts. Ad Age

STUDY: Envy of Friends, Family Can Make Facebook Use Depressing – All of these studies suggesting that Facebook use causes depression, are, well, depressing.The latest comes from University of Houston researcher Mai-Ly Steers, who found after conducting two separate studies that some Facebook users find themselves comparing their lives with the activities and accomplishments of their friends and family on the social network. SocialTimes

Report: YouTube Still Trumps Facebook Video For Brands Over The Long Haul – Visible Measures data shows Facebook with 35% of video views from a sample of March campaigns, but over time the balance shifts in YouTube’s favor. Marketing Land

Report: Mobile Search Queries 29 Percent Of Total But Growth Modest – comScore released its latest “Digital Future in Focus” compilation of key stats for the US market. Most of the material has been previously exposed in one form or another. However for the first time comScore released search volumes for mobile. Search Engine Land

Twitter Improves User Experience with New Block Tools – The platform is going to enable users to block multiple unwanted accounts at the same time and share lists of accounts they have blocked. ClickZ

REPORT: Page Likes Down 3% to 4% After Facebook Cuts Inactive Accounts – Social analytics provider Quintly broke up pages into two groups — those with fewer than and more than 1 million likes — and found that pages in the former group saw their like totals drop by an average of around 3 percent, while that figure was approximately 4 percent for the latter group. SocialTimes

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Best Essay Tips


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Solar Deck Lights and Solar Post Lights



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Solar lights and solar lights bridge post capitalization can significantly improve your deck, patio, stairs or ramp, and improve safety and security around your home. With good planning and good lighting, your deck can easily become a place of calm evening relaxation. With solar, you can turn your average spectacular terrace with a variety of lighting options.

Adding solar energy to its platform is a fast and easy way to increase the attractiveness and functionality of your outdoor space. Through effective solar technology, solar deck lights receive their energy from built-in batteries charged during the day by solar energy, with a built-in light sensor that automatically turn lights at dusk and dawn. Load and operating time varies depending on the season and location, so that increased exposure to sunlight produces and runtime at night.

Step solar lights for safety: A major factor in the design of lighting for your deck is security issues to protect your family and guests. Well lit staircases reduce the risk of slipping or falling. Adding solar lights stage housing for its actions is particularly important when there is any kind of light that illuminates the stairs to his night on the terrace. Solar lights are available in a variety of styles to combine their efforts, and email and sunlamps lanes to improve key areas around the stairs and steps.

Lights down to Ambience: soft lights strategically placed along the perimeter of the roof and the positions will create a warm and welcoming space. Solar deck lights are available in a variety of styles including low profile lights that provide down lighting to highlight your post or railing. This type of design will also create an environment conducive to intimate conversation and shows sophistication.

LED colors to celebrate: Adding colorful lighting to your deck will provide a call for the upcoming holiday. Solar deck lights are available in a variety of colors of LED. With distinctive designs and variety of lighting options on the market today, you can create a dazzling experience the floor of your deck to its highest peak.

Solar lighting Bridge is one of the fastest growing options for improving your outdoor space. There are a number of ways to integrate solar energy into its cover. Start by thinking about where light is needed for practical reasons. Whether you are adding lights to your deck for safety on stairs or installing lights to submit to add a little atmosphere, a wide range of energy efficient solutions they are available to illuminate your covered in style.

Enterprise Content Marketing Strategy: Ready, Set, Action! Carlos Abler of 3M #CMWorld

CAbler---interview-header-V2

Long ago, I received the best business advice for accelerating performance: Find the smartest people in the industry and learn from them.

Whether you’re a budding director with dreams of the big screen or the director of marketing charged with scaling content across the enterprise, finding the right people to learn from is essential. When it comes to content marketing, you really can’t go wrong with Carlos Abler from 3M.

Carlos is the Leader of Content Marketing and Strategy: Global eTransformation at 3M where he developed the Enterprise Content Strategy and Marketing Acceleration program. You may have heard him interviewed for the Content Marketing Institute’s Pivot Podcast or seen him present at a number of content marketing conferences. In September, Carlos will be presenting at the 2015 Content Marketing World.

To whet your appetite for his Content Marketing World presentation, we sat down with Carlos to talk about content marketing, content strategy, and how to develop a content marketing culture across a large enterprise.

The über-deliverable at 3M is content culture transformation as an essential pillar of digital transformation.

In your current role as Leader, Content Marketing and Strategy, Global eTransformation at 3M, how has your approach to content marketing evolved or changed since you started?  

For me it was a radical change compared to past practice. Before 3M my career was focused on producing, directing and creating content and applications. At 3M the goal is to enable and scale content excellence as a capability for a $30 billion dollar company with 30 divisions and products for just about every vertical known to humankind. So the über-deliverable at 3M is content culture transformation as an essential pillar of digital transformation.

The deliverable of content excellence within an organization is quite different than delivering excellent content. Fortunately transposing what I do into tools and practices is a very natural thing for me to do. My analyst friends tell me it’s unusual to have a dedicated role with content in our title doing the kind of thing I am doing. Rebecca Lieb referred to Michael Brenner and I as unicorns. So I deliver rainbows. That’s different.

Content strategy is a selling term, not a doing term.

How do you define content marketing vs. content strategy? How can they work together better?

Content strategy is a broad term for an array of practices for managing the lifecycle of content. I tend to define the term historically because I never use it for a practical purpose. Ever. Content strategy is a selling term, not a doing term. I use terms like content operations, content organization and content supply chain.

Strategies involve trade-offs toward a goal. The inherent trade-off underlying content strategy is between winning or not winning with content. It is like saying our breathing strategy which ladders up to our goal of not dying. With content, the term strategy only becomes useful as a modifier when focusing on facets of the practice.

If your content isn’t a product then it’s not content marketing; it’s just communication.

I have a definition of content marketing I use internally for our organization, though I like CMI’s definition as an industry baseline. Here is mine:

Content and application marketing is the practice of delivering meaningful content products and applications relevant to helping people achieve their goals and/or serving their experiential interests; a parallel marketing effort for the purpose of increasing brand relevance and supporting the sales and relationship goals of other products. 

There are a few key features of this definition:

  1. Content marketing has self-contained value. If your content isn’t a product then it’s not content marketing; it’s just communication.
  2. I include applications. Applications are just as critical: They are how the content may be delivered, consumed and acted upon.
  3. I explicitly call out both the practical and experiential.
  4. I call out that content marketing is serving the goals related to marketing of other products where content is not the core revenue stream.

How do ‘content marketing’ and ‘content strategy’ work together?

Content lifecycle practices enable content marketing to be successful, while content marketing imposes requirements for what your content practices must be to enable success. They work together better when organizations ensure both practices are alive and well.

So in summary: Content strategy is a broad concept of organizational practices for effectively managing content lifecycle; content marketing is a specific application of content to add value to an organization’s relationship with people. Content strategy enables content marketing and content marketing defines the requirements that content strategy must serve to enable it.

Content is both a vertical and horizontal pillar of the overall marketing and audience relationship practice.

Where do you see content fitting in with the overall digital marketing mix for most large, complex organizations? Do you think content should lead or follow with most digital marketing strategies?

I don’t see content in a leading vs. following dynamic. I see content as both a vertical and horizontal pillar of the overall marketing and audience relationship practice, inseparable from many marketing and all relationship activities.

The concept of content “leading” could be said to apply in addressing an individual who has no familiarity, and you use content marketing to establish a relationship prior to promoting other products. But that would only apply tactically to that particular relationship stage.

Content marketing as interactive and as a vertical and horizontal pillar is true irrespective of company size. The only differences are orders of scale, federated complexity, and sophistication of infrastructure.

In terms of how content marketing works with product marketing; here is how I like to see integrated content marketing programs get lift-off:

We identify how to integrate content marketing practice in concert with marketing planning and implementation cycles. I like to get the content marketing conversation in early during general marketing strategic planning processes.  If you have your conduit champions who are dedicated to content, you can get the right intel to start shaping a plan. Also you can leverage the content champions to steer the larger group to generate more quality actionable information out of the strategic process

Once strategic planning is in but before the organization has built out a tactical plan is the perfect time to insert detailed cross-functional content marketing workshops. Marketing, sales, customer support, technical services or any other key customer facing function are involved across all processes, from information gathering for planning input, to the workshops themselves. Again, it is not a lead-follow situation. It is intensely iterative.

Most large companies are challenged to scale a culture of content creation across the organization. What are some insights you can share with industry peers in terms of how to improve content marketing adoption across the enterprise?

  1. Have all of your core content processes, especially upstream strategic process be fiercely collaborative across customer facing functions. The single most important thing is cross-functional collaboration from the very beginning. Your tactical intel will be more accurate, your assets will actually serve the nurturing process, and you will establish the human-to-human feedback that no technology can replace.
  2. Find people who are truly focused on the customers’ needs and goals. It helps if these are the same people or are partnered with people who have a content responsibility for these audiences.
  3. Accelerate identification of the topics and help that customers are in most dire need of. The faster you get to that, the more grounded in direction tactical discussions and planning can be.
  4. Deploy processes and tools that help people be responsive to the dynamics of content performance. Once they see what the pace looks like for revisiting the hypotheses of their editorial calendars and how feedback iterates on that hypothesis, people get excited.
  5. Help people understand how content can map to the macro-stages of the customer lifecycle, and to the micro-stages of the various subscription transaction, decision support journeys that are contained within that lifecycle. It’s amazing how much people just shoot in the dark and hope they hit something as they check the box of marketing activities. It’s just that with digital technologies they are shooting in the dark with fancier machines.
  6. Help people identify their optimal publishing rhythms. It helps the organization rightly plan for the skills and resources required.
  7. Assign roles with content responsibility and ensure they have the time, skills and production resources required.
  8. As a champion of content you need to cultivate relationships based on service with anyone and everyone in the organization who are champions of content.
  9. Build alliances between siloed entities. In big companies you never know when a subsidiary is already a year and a half into an initiative that just needs to be scaled versus just starting it from scratch.
  10. Create centralization sparingly and empower independence. Centralizations should really be focused on essential control points, economy of resources, and effective service and asset delivery.
  11. Ensure that content is managed in a manner that is findable for repurposing. If people don’t have to re-create the same assets over and over, their entire program will accelerate.
  12. Help the organization quickly develop a hypothesis for what publishing channels to focus on, and what they expect to achieve from each one. Media channels as choreographed network is the key concept.
  13. Create a framework for defining quantitative goals, their respective KPIs and a manner for tracking these. That first step of setting up a quantitative hypothesis is very important. If what comes out of the pipe is very different from what you expected, you can start adjusting accordingly
  14. Run Pilots. Push to get content lifecycle technology gaps filled. Cultivate true believers invested in the systems.
  15. Have answers to every question imaginable about content. You need to be ready to be that go-to person.
  16. Have documented processes tools and templates ready to go yesterday. Build your documentation and tools as though you have been given a hundred million dollars to build the dream team of all time.
  17. Tell the story of content and providing foundational case examples that you continue to refer to time and time again. Get some examples and repeat them in the context of where and how they add value. These types of solid concepts have proven helpful in fostering a productive mental model.
  18. Create big picture visions of what federation and alignment looks like across the content and organizational eco-system. Help people see outside of their silo and have a big picture view.
  19. Have a vision of the future. The most futuristic possible. Really push it. Of course you want to have all sorts of near term feasible visions with incremental steps forward, the patience of a tree, the perseverance of tectonic motion, and release potential of a tsunami; but you never know when you will have those champions who want to dive in and envision with you.
  20. Scale strategy as a service. An often overlooked concept is the notion of how to deliver strategy services at scale. These strategic content services resources should be embedded into fundamental marketing processes upstream from stages where agencies typically get hired.

Just do all that and you’ll be fine.

Thanks Carlos!

Want to learn even more about content marketing?

Then be sure to reserve your space at Content Marketing World for insights from Carlos and over 200 other leaders in the content marketing industry.

In the mean time, be sure to read The Big Picture of Content Marketing Strategy below featuring advice from marketing executives at companies like Marriott, IBM and Eloqua as well as industry thought leaders Robert Rose, Kristina Halvorson and Jay Baer.


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